SUMMARY

Sales-driven marketer and ecommerce expert who solves the top challenges for growth seeking companies.

Strategic and creative thinker, exceptionally deep set of hands-on technical skills, highly organized, an eye for detail. 25+ year track record of success in hi-tech, software, consumer, B2B, design, and construction industries.

Specialties: Driving business turnarounds, energizing stagnant marketing, launching new brands/products and, most importantly — growing sales.

  • Customer Acquisition
  • SEO/SEM/AdWords/Analytics
  • Website Design, Production
  • Integrated Marketing
  • Lead Generation
  • CRM
  • Ecommerce
  • Social Marketing
  • Email Marketing
  • All things Google
  • All things WordPress
  • Brand Development
  • Copywriting & Art Direction
  • Channel Marketing
  • Inside Sales
  • Customer Service
  • Project Management
  • P&L Management

EXPERIENCE

GigWorker (Independent Contractor) | Fort Worth, TX & Sonoma, CA | 2008-Present

Hired as Marketing, Sales and Ecommerce leader to drive business turnarounds, energize stagnant marketing, launch new brands/products and, most importantly — grow sales. Most gigs were multi-month projects with SF North Bay businesses such as:

  • YardPods | San Rafael | 2008-2020
  • UVARA | Novato | 2017-2019
  • Sonoma Plaza Visitor’s Guide | 2005-2019
  • Tumbleweed Tiny House Co. | 2016-2017
  • Techevate | San Rafael | 2015-2018
  • Office Playground | Petaluma | 2016
  • Optrix | San Rafael | 2013
  • MarketLive | Petaluma | 2012
  • World Trade Press | Petaluma | 2011
  • Forces of Nature | Sonoma | 2010-2011

Houseplans.com | Novato, CA | 2003-2008
Founder, CEO, President

  • Founded and grew Houseplans.com into a leading online provider of stock house plans in North America. Business sold in 2007.
  • Using low-cost SEO/SEM techniques, catapulted Houseplans.com to the #1 search engine position on Google, Yahoo and MSN.
  • Drove sales from $80K to $500K per month in less than 12 months and cut the cost of customer acquisition by 50% without increasing operating expenses.
  • Developed innovative private-label affiliate sales channel that resulted in increased sales without increased website traffic generation expenses.
  • Designed and implemented an extranet to enable self-service features to the 165 architects and home designers that lowered operating costs and improved customer service.
  • Designed and implemented the industry leading online Cost-to-Build service that produced a new significant revenue source with a 90% margin.
  • Built a low cost, highly efficient call center that handled 60% of revenue and offered high quality consultative house plan advice to customers.

IMSI Design | Novato, CA | 2003-2005
VP of Direct Marketing & Online Sales

  • Grew sales 4X during first quarter of employment.
  • Vision, implementation and management of direct-to-consumer Internet marketing and sales.
  • Designed, produced and operated Turbocad.com and other online properties.
  • Developed and operated a wide range of Internet marketing programs including email advertising, online media advertising, affiliates and ad space sales.
  • Developed best practices for customer service, distribution, privacy and FTC compliance.

Intuit | Construction Business Solutions, Santa Rosa, CA | 2001-2003
VP of Online & Marketing

Mattel Interactive aka The Learning Company | Novato, CA | 1998-2000
VP of Internet Commerce

Autodesk | San Rafael, CA | 1988-1996
Director of Marketing Operations
VP Marketing & Sales for subsidiary Generic Software

CADtrak | Sunnyvale, CA | 1986-1988
Director of Marketing

GE Calma | Sunnyvale, CA | 1981-1986
Marketing Communications Manager

PG&E | San Francisco, CA | 1976-1981
Design & Construction Engineer

EDUCATION

BS, Civil Engineering
Registered Professional Engineer, CA
Licensed Land Surveyor, CA