8 Essentials For Growing Your Business Online
1. USE CLEAR TARGET MARKETING™
Stop shotgunning – Reach and motivate customers with a higher propensity to purchase.
Profile-driven marketing campaigns across all marketing channels using Least Cost Advertising™ results in high rates of serious inbound traffic at a lower cost.
2. TRANSFORM YOUR WEBSITE INTO YOUR BEST SALES AGENT –OR RISK LOSING BUSINESS
Make your website/webstore beautiful, engaging and dynamic.
Your website is a big deal. Get it right! On a desktop, tablet and smartphone. Over 90% of your prospective customers will check out your website before deciding to do business with you.
3. GET FOUND FIRST!
Ensure your customers find YOU before they find your competitors.
Your best customers start shopping with a search engine. Are you find-able? Are you ahead of your competitors? To remain competitive, you need to dominate a Search Engine Results page.
4. BE EVERYWHERE YOUR CUSTOMERS ARE
Your customers are everywhere. Are you?
Multi-Channel Ecommerce Marketing puts your brand, your products and a way of purchasing in front of your target customers.
5. MAXIMIZE CONVERSIONS
Use Proven Conversion Playbooks to convert visitors to purchasers faster and more often.
Convert ‘anonymous to identified’ and ‘opportunities to purchasers’ at a higher rate using automated workflows and on-demand sales tools.
6. KEEP CUSTOMERS LOYAL
Use CRM & Order Management best practices before, during and after purchasing to keep customers from straying.
Use email marketing, business blogging and social for business to keep your brand and messaging in front of your best customers. And provide an exceptional experience for ordering and customer service.
7. KNOW WHY YOU’RE SUCCEEDING –OR FAILING
Create automated Key Performance Indicator reports so you can continuously monitor results.
Based on your business, marketing and sales goals, KPI reports will quickly remove problems and adjustments made to ensure success.
