The 8 Essentials Your Business Must Do To Gain a Competitive Advantage and Grow Sales 1. USE CLEAR TARGET MARKETING™ Stop shotgunning – Reach and motivate customers with a higher propensity to purchase. [...]
The success of your business is directly tied to the success of your marketing. Without proper digital marketing, you’ll be unable to find new leads and you won’t be able to convert those leads into customers. You’ll be unable [...]
Clear Target Marketing provides a solid road map to maximize marketing performance in target market segments. Clear Target Marketing greatly improves the customer experience and sales while minimizing wasted effort and wasted expenses. Clear Target Marketing helps you identify [...]
Your website is a big deal. Get it right! On a desktop, tablet and smartphone. Over 90% of your prospective customers will check out your website before deciding to do business with you. Your website needs to be not [...]
Below are the inbound marketing channels I typically use to reach a target audience, create awareness, generate interest, and pull target customers to a website where they can be educated, profiled and converted. Integrating and synchronizing messaging and offers [...]
You might already know that Google uses over 200 ranking factors in their algorithm… But what the heck are they? Well, you’re in for a treat because Brian Dean has put together a complete list. Some are proven. Some are controversial. Others are [...]
Make sure your customers find you before they find your competitors Are you findable? Are you ahead of your competitors? Make it easy for customers to find you first. 1. Remove anything that slows down your [...]
High-end gig workers can transform your company—if you let them. A Life Science specialist who consults independently to earn a living–while hoping to hit it big on a startup venture. An MBA-trained millennial who left a major consulting firm [...]
Choosing the right domain name can be a daunting task. Particularly finding available .com names. To make the task easier use a domain name tool to find names based on your keywords. Below are seven of my favorite free [...]
My favorite WordPress plugins below are used with my favorite theme Avada and my favorite WordPress hosting service WPEngine. I have used these plugins primarily for B2B sites where the primary goals are brand awareness, multi-channel ad campaigns, traffic/lead generation, [...]
Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business. Most of your content won't do anything In order to have this [...]
I have used many, many WordPress themes over the last 12 years and my current favorite is Avada. I use Avada for 99% of all the websites I build and have even retroactively replaced themes with Avada on active [...]
Essential WordPress post publishing information can be found at: http://codex.wordpress.org/Posts. What’s written below is a bit of extra fine-tuning for the Avada theme, site taxonomy and the Yoast SEO plugin. The WordPress dashboard is at https://www.your-domain.com/wp-admin. Unless you are [...]
"During my holiday shopping, I purchased about 80% of my gifts online. However, I did not just hop on Amazon or other sites and make my purchases. For my fashionistas, I spent time on Pinterest checking out the [...]
CMTO stands for Chief Marketing Technology Officer, a new role that’s a cross between the traditional Chief Marketing Officer and Chief Technology Officer. The role is focused on marketing, but not just on the soft and squishy creative side that [...]
According to Gartner, within the next five years, companies will see CMOs spending more on new digital technology than CIOs. <a href="http://www.mediapost.com/publications/article/296867/optimizing-digital-marketing-performance-to-drive.html">http://www.mediapost.com/publications/article/296867/optimizing-digital-marketing-performance-to-drive.html</a>
When you start a new business, launch a blog, build a new website or extend your business into new markets, you almost always need to buy a new domain name to support your efforts. In fact, the right domain name [...]
You’re about to wrap up work on a new website, and it feels great… for the most part. Sure, the design looks great, the calls-to-action are bold and beautiful, and the copy is incredibly engaging. So, what could be [...]
Building a thriving list of email subscribers is one of the cornerstones of a successful website. Despite being a slightly older form of digital communication, it remains one of the most important ways of staying in touch with your audience. Forking [...]