Sales-Driven Marketer, Ecommerce Expert, Business Building Leader
Sales and profit-driven marketer and ecommerce expert. 25+ year track record of success in B2B and DTC marketing and sales for small, medium, and large businesses. Strategic and creative thinker, exceptionally deep hands-on technical skills, highly organized, an eye for detail. Competitive self-starter who prefers P&L responsibility.
Lead Generation, Conversion, CRM
Built hundreds of prospecting campaigns using target marketing, lead nurturing, and conversion optimization to keep pipelines full of serious opportunities.
Website Design, Development
Architected, designed and hand-built 50+ custom-brand responsive websites using WordPress, WooCommerce, Shopify, and others. Code XHTML & CSS as needed.
Architecture and production. Digital product asset management, order processing, supply chain & fulfillment systems, cloud-based and mobile platform commerce.
Using well-developed SERP domination skills have quickly made web properties “get on page 1” and dominate search results pages. Created and managed AdWords campaigns of up to $50K/month.
Used Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and YouTube extensively for brand awareness and conversion to sales.
Handcrafted hundreds of campaigns using hosted email marketing services and custom landing pages to increase site traffic and orders. Advanced MailChimp skills.
Created and operated multi-channel marketing operations for large, medium and small businesses. Managed startup budgets of $0 and corporate budgets of over $20M.
Consistent delivery against sales quotas of $1M-$20M+. Typically direct online sales and inside sales reps. Also, multi-channel sales including online retailers, physical stores and distributors.
Business – P&L Management
Founder & CEO of Houseplans.com and President of YardPods which required end-to-end and top-to-bottom business formation and P&L management.
Identity, positioning, visual style guides. Proactive brand awareness campaigns by instigating product reviews, writing news releases, business blogging, etc.
Exceptional manager and coach; especially good at motivating under-utilized or creative, “difficult” employees. Known for being fair and respectful, but determined.
Advanced PM experience and online tool skills for very large and small projects and diverse teams working locally or remote.