About 2017-11-28T10:22:25+00:00

About Marvin Mauer

Sales-Driven Marketer, Ecommerce Expert, Business Building Leader

Sales and profit-driven marketer and ecommerce expert. 25+ year track record of success in B2B and DTC marketing and sales for small, medium, and large businesses. Strategic and creative thinker, exceptionally deep hands-on technical skills, highly organized, an eye for detail. Competitive self-starter who prefers P&L responsibility.

Expertise

Marvin Mauer

Marvin Mauer
(707) 939-5065
M-F 8-5 PT

Contact

Lead Generation, Conversion, CRM

Built hundreds of prospecting campaigns using target marketing, lead nurturing, and conversion optimization to keep pipelines full of serious opportunities.

Website Design, Development

Architected, designed and hand-built 50+ custom-brand responsive websites using WordPress, WooCommerce, Shopify, and others. Code XHTML & CSS as needed.

Ecommerce

Architecture and production. Digital product asset management, order processing, supply chain & fulfillment systems, cloud-based and mobile platform commerce.

SEO/SEM/AdWords/Analytics

Using well-developed SERP domination skills have quickly made web properties “get on page 1” and dominate search results pages. Created and managed AdWords campaigns of up to $50K/month.

Social Marketing

Used Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and YouTube extensively for brand awareness and conversion to sales.

Email Marketing

Handcrafted hundreds of campaigns using hosted email marketing services and custom landing pages to increase site traffic and orders. Advanced MailChimp skills.

Marketing Management

Created and operated multi-channel marketing operations for large, medium and small businesses. Managed startup budgets of $0 and corporate budgets of over $20M.

Sales Management

Consistent delivery against sales quotas of $1M-$20M+. Typically direct online sales and inside sales reps. Also, multi-channel sales including online retailers, physical stores and distributors.

Business – P&L Management

Founder & CEO of Houseplans.com and President of YardPods which required end-to-end and top-to-bottom business formation and P&L management.

Brand Management

Identity, positioning, visual style guides. Proactive brand awareness campaigns by instigating product reviews, writing news releases, business blogging, etc.

People Management

Exceptional manager and coach; especially good at motivating under-utilized or creative, “difficult” employees. Known for being fair and respectful, but determined.

Project Management

Advanced PM experience and online tool skills for very large and small projects and diverse teams working locally or remote.

Employment History

Marketing & Ecommerce Management, Marvin Mauer 2008-Present
An Independent Contractor providing marketing, ecommerce, and digital business services to small-medium sized businesses in the SF North Bay. Specialties: online marketing and sales, transforming to digital business, search marketing, website design and production, multi-channel ecommerce, lead generation, inside sales, CRM.

Hired for both full-time, on-staff positions and short-term, part-time projects by companies such as Tumbleweed Tiny House, Techevate, CSW|ST2, OrgChartPro, OfficePlayground, Leonor Greyl USA, Optrix, MarketLive, and many more.

President & Co-Founder, YardPods 2008-Present
YardPods designs, manufactures and installs YardPods which are prefabricated, factory-built one-room structures assembled on-site and used for backyard Home Offices.

Founder, CEO, CMO, Houseplans.com 2003-2008
YardPods designs, manufactures and installs YardPods which are prefabricated, factory-built one-room structures assembled on-site and used for backyard Home Offices.

VP of Direct Marketing & Online Sales, IMSI 2003-2005
IMSI is a software publisher known mostly for its flagship product TurboCAD.

VP of Online & Direct Marketing, Intuit Construction Business Solutions 2001-2003
Intuit acquired Omware, a construction management software publisher.

VP of Internet Commerce, Mattel Interactive 1998-2000
Mattel Interactive, aka The Learning Company, was a software publisher acquired by Mattel. TLC was made up of several consolidated software publishers including Mindscape, Broderbund, Parsons Technology, and 15 others.

Director of Marketing Operations, Autodesk 1988-1996
Autodesk is a CAD software publisher known widely for its flagship product AutoCAD.

Skills & Tools

WordPress

WooCommerce

Yoast SEO

Amazon Services

Google AdWords

Google Analytics

G Suite

Excel

MailChimp

PipeDrive CRM

Asana

Facebook

Marketing & Business Management

  • Strategic Planning
  • Tactical Execution
  • Marketing Playbooks
  • Rev/Profit Attainment
  • Complex Technical Project Management
  • Clear, Shared Vision Style
  • Supply Chain Management
  • Market Research
  • Budget Management
  • Team Building

Brand

  • PR
  • Identity & Naming
  • Online Branding
  • Creative & Messaging Platforms
  • Visual Brand Makeovers
  • Style Guides
  • Collateral Systems

Creative

  • Copywriting
  • Art
  • Animation
  • Video

Digital Marketing

  • SEO & SERP Domination
  • Paid Search, AdWords
  • Least-Cost Advertising
  • Email Marketing
  • Social Marketing
  • Back Linking
  • Affiliate Marketing
  • Blogging
  • YouTube
  • Local Business Directories
  • Direct Marketing
  • Database Marketing
  • Channel Marketing
  • Multi-level Marketing
  • Webinars
  • Like-minded Online Communities

Inside Sales

  • Inside Sales Management
  • Sales Playbooks
  • SFA/CRM
  • Interactive Sales Tools
  • Call Center Operations
  • Call Guides
  • Objection Beaters
  • Lead Scoring

Websites & Ecommerce

  • Content Architecture
  • Platform Architecture
  • Cloud and Deployed Systems
  • Integrated, Multi-Channel Solutions
  • Design & Layout
  • Mobile
  • SEO
  • Content Management
  • Digital Product Asset Management
  • Profile-Driven Content
  • Store Locators
  • Direct & Reseller Distribution
  • Supply Chain Management
  • Payment Processing
  • Order Management
  • Accounting Integration
  • Analytics
  • Mass Customization
  • Offline/Online Integration

Lead Generation & Management

  • Target Marketing
  • Right Offer at the Right Time
  • Least-Cost Advertising
  • Objection Beaters
  • Convert Leads to Customers Faster and More Often
  • Pipeline Management