Marketing That Drives Sales
Marketing knowledge and tactics every home improvement business can use to gain a competitive advantage and win more business.
8 Essentials For Growing Your Business Online
1. Use Clear Target Marketing™ Stop shotgunning – Reach and motivate customers with a higher propensity...
Lead Generation – Reach And Motivate Your Best Customers
Reach and motivate your best customers. There are 15 marketing channels you can use. 1-2 channels...
10 Examples Of How “Scan to CAD” Can Be Used In Home Renovation Projects
"Scan to CAD" is a technology that converts real-world objects or environments into digital CAD (Computer-Aided...
1 Of My Favorite Topics – Google SERP
The importance of maximizing SERP results for your business cannot be overstated. The first few pages...
25 Google Ranking Factors
You might already know that Google uses over 200 ranking factors in their algorithm. Here are...
4 Things To Do To Optimize Site Speed For SEO
Page speed is the amount of time it takes for a web page to load. It...
7 Steps Of Clear Target Marketing
Clear Target Marketing provides a solid road map to maximize marketing performance in target market segments....
3 Key Pillars Of Performance-Based Marketing Communications
The concept of delivering the "Right Message at the Right Time to the Right Person" underscores...
Creative Brief
The creative brief "form" I use before production of an ad campaign. Includes examples of creative...
